Toyota’s Father’s Day Ad Will Make You Cry


Father's Day

There’s nothing like a well-produced ad to punch you in the gut and make tears swell up in your eyes. Just in time for Father’s Day, Toyota shares their ad Loving Eyes – Toyota Safety Sense which shows the story of a young girl through two views – the father’s view and the daughter’s view.

While the subtitled English translation of the tagline doesn’t quite capture the essence of the montage (or its Japanese original) – “Love works invisible. Toyota works love.”, our friends over at AdWeek shares that the rough translation is something closer to – “Love invisibly watches over you. We use the same eye in our cars.”

Watch the touching ad here and don’t forget to greet your Dads a Happy Father’s Day!

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